I am honored that you decided to sign up for our marketing course or that you found your way onto this site.

Before we get started, I have a few caveat notes:

First, this site may be a little different than what you may be accustomed to. I don’t like static sites; instead I like to share ideas with our clients. Hence, the reason for the Blog approach.

(There just doesn’t seem to be a better way to share ideas that I get in the middle of the night or while I am waiting for my next flight in the airport.)

Second, our mission is centered on “how can we make our customers money”. Period. The closer we can get our clients to making money, the better. Everything we do — from our entrepreneurial approach to marketing–to how I write this Blog starts from that premise. So when I hear, as I did from my ex-graphic designer, that for a marketing company this site isn’t flashy or cool looking or that it’s ugly – here’s what I say:

If you want a marketing company that is more concerned about the color of your logo than how to make you money, then we aren’t for you. If, however, you are more interested in sales numbers, increasing cash flow, improving net income and working with a company that actually knows what all that means (marketing translation = find qualified companies to buy your services and products and to make more money from these companies once they become your customers) than we are for you. Read on.

Personally, my eyes glaze over when people use words such as “branding” and “awareness” (I have my own take on those subjects that I’ll explain as part of the online marketing course) and if someone approached me with that stuff I’d run fast in the opposite direction.

Thirdly, occasionally and probably more often than not, you will see grammar mistakes or misspellings. I will do my best to avoid them but I already know I will fail so if you feel the need to correct me, don’t. Just send me a silent blessing and move on.

I write fast because I am more interested in content and providing value to you than making sure everything is perfect. Plus I have several companies that I run so my time is limited.

I also know your time is valuable so as I said in the beginning, I am truly honored that you’ve chosen to read this Blog and sign up for our “online marketing course”.

I look forward to a long productive and profitable relationship.

Feel free to email me your comments at rvela@streetsmartvar.com.