Understanding the Psychology of the IT Buyer (Video #1)


The topic for this video is “Understanding the Psychology of the IT Buyer (in a post-recession economy)”.

The economy has undergone a tremendous change. And we are now facing several years of sluggish growth. The question now is how has the economy changed the buying behavior of IT buyers. What are they buying. How are they buying? And how are they evaluating their vendors. And most importantly how are they now engaging salespeople to help them solve their problems.

This video discusses the changes in IT buying behavior and the changes salespeople must make to stay competitive.

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