Why Current Technology Sales Approaches Don’t Work (Video #2)

The topic of this video is “Why Current Technology Sales Approaches Don’t Work (in a post-recession economy)”.

In a post-recession economy companies are finding that people’s buying behaviors have changed. It no longer makes financial sense to depend on large product purchases to drive revenue and more importantly margin. So as sales people the focus is now turning to “how do we sell solutions and services?”

This video discusses the 5 reason why traditinal technology sales approaches don’t work and what steps salespeople need to take to win in the current environment.

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