When speaking with solution providers, the questions I constantly get are what’s working? What’s getting results?

My answer is usually that there is no magic bullet or quick fix. Sure, there are tactics that work for a time but soon even those tactics run their course. I know that’s not what most people want to hear because that’s the truth. This isn’t a sitcom where a challenge or problem is addressed and fixed in 30 minutes.

The fact of the matter, its not complicated to be success at marketing technology but it does take work.

With that said, I do want to leave people with something to work with. These “best practices” are things that you need to keep in mind, when building a set of marketing activities for marketing technology. Here they are:

- Marketing activities need to be consistent and frequent
Deliver the same value message in all marketing materials and vehicles, and frequently deliver that message on a regular consistent basis.

- Marketing should ideally use multi-touch approach
Using multiple ways of delivering your marketing message, such as email, direct mail, tele-prospecting, social media activities, etc.

- Marketing should utilize marketing to build trust with clients
This can be done in two ways: First, use content and second, positioning oneself or company as the expert and authority in the marketplace. As an example you can do this by using content and social media, videos, and blogs to illustrate expertise in a given area.

You don’t have to have the most creative, dazzling, awe-inspiring marketing (although that nice to have sometimes too) in order to be successful. And you don’t have to be an expert. Just be consistent, frequent, communicate your value to them in various ways, and look for ways to build trust so they feel assured that you can help them solve their problems.

Let me know what you think.