Complimentary Video Series – Sign Up Now!
The current economy has technology marketers frustrated. What worked eight months ago doesn’t work now. Are you feeling the stress, too? Are you wondering how to adjust your marketing strategies? Amid the doom and gloom, there are certainly pitfalls… but there are also good opportunities if you can adapt your marketing strategies to how technology customers are buying and behaving NOW.
In this 2-part series, you’ll join Valerie Nixon, Director of Marketing for Adexis and ISOdx (divisions of Cranel, Inc.) and me, Ramon Vela, as we share our “in the trenches,” real world experience on how IT solution providers can adapt their technology marketing strategies for a down economy.
Here’s what you will learn in this 2-part Video Series…
- How tech buyer’s behavior has changed and what that means to you
- What’s NOT working (and what to avoid in lead and demand generation)
- What’s working and why (and how ignoring this advice can be fatal)
- How Social Media fits in and how to integrate it
- Putting all the pieces together (and what a comprehensive plan should look like)
We’ll provide tangible examples and answers to each one of these areas, so sign up for this valuable video series Now!
>> Get your complimentary video – Sign Up Now!
About Valerie Nixon
Valerie is a veteran marketing communications strategist with a broad depth of experience in many facets of the discipline—including public relations, web marketing, creative services and advertising. Prior to becoming the director of marketing for Adexis and ISOdx (divisions of Cranel Inc.) she served as director of corporate communications for Sterling Commerce, a global leader in integration solutions, and marketing management for BST Global in Tampa—the most widely used business management software solution in the world for architects, engineers and environmental consulting firms. For the last 12 years, she has focused on developing and implementing marketing communication strategies for the technology industry.
