Weekly Strategy Video – Focus on Positioning Vs. Prospecting
Today’s video is about “Focusing on Positioning vs. Prospecting?”
How do your prospects and clients see you? Do they see you as vendor who supplies them with products or basic services? Or do they see you as an expert, trusted advisor who can help them solve their problems?
There are lots of solution providers who have spent thousands of dollars and countless hours acquiring technology expertise. That’s a great investment but in order to fully utilize this differentiator, you need to exploit it in your marketing and sales. Today I discuss a strategy that if done correctly, can help position you as a Trusted Advisor, ease the pain of closing a customer, and attract customers so they come to you.
Please watch and share this video. You can also view this at our YouTube channel. I’d love to get your feedback so make sure to post your comments below or email me directly at rvela@StreetSmartSolutionProvider.com.