When speaking with solution providers, the questions I constantly get are what’s working? What’s getting results?

My answer is usually that there is no magic bullet or quick fix. Sure, there are tactics that work for a time but soon even those tactics run their course. I know that’s not what most people want to hear because that’s the truth. This isn’t a sitcom where a challenge or problem is addressed and fixed in 30 minutes.

The fact of the matter, its not (more…)

Slick sales techniques are nice, but if you really want to gain your prospect’s trust and make more sales, there is nothing like understanding your customer’s pain points, what drives them to choose a particular solution, and whether a particular solution is good for them.

Join me, Ramon Vela, CEO of StreetSmartSolutionProvider, and George Crump, President and Lead Analyst for Storage Switzerland, as we discuss “Deduplication” from a sales person’s point of view.

We will discuss (more…)