There is an interesting article on CRN titled: “Businesses See Silver Lining In IT Spending” (Scott Campbell, May. 26, 2008). The article discusses (more…)

We’ve been getting a lot of great feedback on content I’ve been posting as well as the marketing course emails and I wanted to share something from Gina Morkel, Sr. VP of Marketing and Corporate Communications at MSI Systems Integrators: (more…)

Are you the “candidate” of choice for your customers? If your customers were voting today in elections to vote in a new IT company to handle their data center needs, would they vote for you? (more…)

I see things from a different perspective these days. I have another business that focuses on coaching entrepreneurs how to take massive leaps in growing their businesses in the shortest amount of time. (more…)

In a recent post we discussed lumpy or 3D mail. I want to continue discussing the other very important aspect of direct mail (and for that matter, any marketing or sales communication piece). It is a copy writing concept called “Entering the conversation going on in your customer’s mind.” (more…)