Today, the unemployment numbers came out and it is now 10%. Let’s face reality. That’s 17+ million people out of work. It will take several years to get them back in the system. So, you need to be prepared to face a few years of a sluggish economy.

Here’s what you need to understand.

1) People (clients) have and will continue to change their buying behavior so you need to keep adapting to their behaviors if you want to sell effectively. I believe that people have changed their priorities and the most important thing they are looking for is expertise and leadership. More on this later. Also see my “selling in a recession” video.

2) Create conversations to find out your client’s challenges, problems, and objectives for the coming year(s). Take this opportunity to speak to the business side, expand your reach within your accounts. By doing so, you can figure out what services and technologies you need to add or emphasize that will help them solve their problems. Now is the time to truly be a problem solver, a Trusted Advisor. Take the focus off products and let your expertise drive the sales and drag the product.

GOOD NEWS!
There is good news. Now more than ever, your customers need your help. They are crying for help. And it is up to you as a sales, marketing or business owner to step up and lead them through this financial malaise.

There is business out there if you can communicate your expertise and connect how “what you do and what you know” helps clients solve their problems.

YOUR MINDSET IS YOUR KEY DIFFERENTIATOR!
With all this in mind, please take a moment to view this videos. Any time I feel down, these videos help remind me of my inner strength and the need to improve and to not let the challenges we face rob us of the prosperity that we’ve work so hard to earn.

Don’t lose sight of the fact that the biggest success factor in anything we do is our mind set? Don’t the let media and others poison you with doom and gloom, refuse it!

MUST WATCH VIDEOS:

Sales Not Going the Way You’d Like?

Feeling Knocked Down By All The Negative Financial News? – Watch This Video!